The showcase dubbed “the first African inspired fashion show in New Zealand”, Africa on My Sleeve has announced the launch of designer registrations for the 2014 project.
Launched in 2013, Africa on My Sleeve Limited has implemented changes designed to facilitate the growth and development of designers.
“The scope and vision of the organisation has grown exponentially taking into consideration the needs of designers as well as the transforming socioeconomic climate within the fashion industry. The times are changing and after the first show we saw it fit to continue to evolve and redefine ourselves. Onwards and upwards!” says Africa on My Sleeve founder Makanaka Tuwe.
For the year 2014 two key initiatives have been introduced to reflect the organisation’s dedication to facilitating a gateway for designers to the international fashion realm.
The first initiative is the annual fashion show that will be hosted as an opportunity for designers to showcase and promote themselves on a credible platform, to attract buyers and garner media attention. Additionally, it will be a preview of the designs that will be readily available on the online store.
Items showcased at the fashion show will be made available for purchase via an online store. Items for sale will be collaboratively owned by Africa on My Sleeve and the designer. The online store’s purpose is to help grow the businesses and brands of participating designers.
Designers inspired by Africa are encouraged to register their interest to be a part here. Registrations close 28 January and although the project predominately caters to designers in Australasia, designers out of this region are welcome to enter.
“Africa on My Sleeve is about celebrating the African culture through fashion. Africa has served as a source of inspiration for many and we want to celebrate the continent’s ability to inspire those that have set foot on the continent and those that have daydreamed about its beauty.”
Africa on My Sleeve is an organisation that is dedicated to providing a gateway into the fashion world for African inspired fashion. The key aim of the organisation is to elevate African inspired fashion in from the design process to taking it to the consumer. The organisation aims to increase the profile of designers inspired by Africa by providing a professional environment that enables the selected designers to grow their brand.
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