Kayobi Clothing showed at Fashion Mist 2011 and we are digging the brand’s t-shirt line. Below is what the brand has to say about itself.
“Kayobi – pronounced (K – OW – B) is an apparel and accessories company created to tell the African story and that of the Diaspora through positive, vibrant and thought provoking imagery.The word ‘Kayobi’ translates from Japanese as ‘Tuesday’, this is in reference to my name Kwabena Oppong Boateng. Kwabena is the Twi name given to a child born on a Tuesday in the Akan Tribes of Ghana, coincidentally ‘Kayobi’ sounded phonetically similar to my initials ‘KOB’. Why a Japanese word? I have always had a love for the Japanese design and art aesthetic ‘kayobi’ therefore was the perfect play on words.
Founded in Accra Ghana on 08/08/08 the collection has evolved from a T- Shirt line to include bags and ipod cases. Now designed and produced in London we are happy to present our first collection entitled ‘its always summer in Africa’. The collection was created during my year and a half stay in Ghana and aims to capture the true essence of AFRICA.
The theme refers to the gift of eternal sunshine the continent is blessed with. Contrary to the imposed label of ‘dark continent’ stamped on Africa, the continent is actually bursting with light, life, beauty and most importantly HOPE. With an abundance of colour we have created a visual journey through daily African life ranging from childhood nostalgia, socio – political issues, music, culture, traditional art and food.
Kayobi was created in Africa with 100% Sunshine, Love and Blessings and we hope our collection gives you this in abundance.”