New Media (Blogs, websites, streaming audio and video, web advertising etc.) gain even more clout in Nigeria with the first ever New Media Conference produced by Red Media Group (RMG) and ICT consulting firm, Paradigm Initiative Nigeria (PIN). The event will be held in Lagos on March 7-8th, 2012. Attendees include corporations, government representatives, non-profits and other small businesses who will learn pragmatic result oriented tools to maximize both customer relations and increase profit margins.
According to organizers, the conference “is targeted at Marketing Executives, PR Agencies, Media Buyers, Media Owners, Marketing Executives, Fund Raisers, Government Agencies, Political Groups, Advocacy Groups and SMEs looking to capitalise on this new frontier in people marketing.”
Topics to be treated at the Conference and its Business Clinics include: “Why Facebook Advertising Works” “Twitter Goes Beyond 140 Characters” “Microsoft Cloud Services for New Media” and the “10 Commandments of Email Advertising”. The workshop will provide answers on: How much money should be spent on new media? How much of media and marketing budgets should go to new media? Has your market moved to new media? How can balance be achieved between new media and the traditional?
The workshop will provide practical insights on how to use new media tools effectively in a way that will help brands expand their reach, increase their bottom-line and effectively engage target audiences.
Information about registration for the conference will be unveiled on the website www.newmediagathering.com on January 1, 2012. For immediate enquiries and sponsorship consideration, contact the Conference Lead on [email protected].
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.