Estée Lauder, a cosmetic brand under Estée Lauder Companies, an American manufacturer and marketer of high-end skincare, makeup, fragrance and hair care products, made its official debut in Nigeria on September 3rd, 2015.
Brand representatives held a press conference at the Wheatbaker hotel, Ikoyi, Lagos to introduce the company, and its product offerings that it explained will make today’s modern woman feel even stronger, more confident and inspiring. Brand representatives also demonstrated products for attendees, including the I-match tool for discovering the right foundation for your skin tone; and concluded their presentation with a promise of a full range of products expected in Nigerian retail stores soon. They also invited guests to sample products, conducted makeovers, distributed gift bags, among other things.
Estee Lauder products are available in over 140 countries worldwide.
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.