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A Family Affair: Deola Sagoe & Clan Featured on AlJazeera’s #MyNigeria Series

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A Family Affair: Deola Sagoe & Clan Featured on AlJazeera’s #MyNigeria Series

“Nigerian fashion has broken out, gracing the catwalks of New York, Johannesburg and Monaco.

My Nigeria is filled with beautiful things as well as things that may be perceived as ugly. It is a land with potential.

Deola Sagoe was one of the designers who led this Nigerian fashion expansion. The House Of Deola Sagoe is on Lagos’ Victoria Island and caters for Nigeria’s who’s who.

Deola’s father, prominent Nigerian businessman Chief Ade Ojo, never wanted his daughter to go into fashion.

He actively discouraged her, wanting her to take over his lucrative business, but Deola had other ideas.

“Even I’m surprised that what I’ve ended up doing because it was not even in my plan, it wasn’t even on the cards for me at all…. Being a Nigerian was no limitation for me because I just thought, well you haven’t seen me and there’s loads more like me.”” – Aljazeera

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Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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