VIDEO: COSTCO Co-Founder Jeff Brotman on Building a National Retail Empire

Jeff Brotman obtained a law degree so that he wouldn’t have to work at his father’s store. Still, somewhere along the way, he ended up co-founding a national retail empire. Costco is famous for the four hundred million dollars in toilet paper it sells a year, and the $1.50 hot dog and soda special that hasn’t changed in price since 1985. But beyond all the good value, it is Brotman’s good values that endear Costco’s nearly seventy million members to the company. This may irritate Wall Street, yet it’s also what has made Costco such a success, and Brotman a good civic citizen in the Pacific Northwest.

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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