Comedy shows, corporate events, music concerts and parties – including birthdays – all seem to have one thing in common these days- fashion shows. It seems almost odd that a designer would choose to hold a fashion show at these non typical events, in particular, at a corporate event. But a deeper thought into the …
African Fabrics: Looking Beyond the Fine Print
I fell in love upon sighting the Burberry Porsum Resort 2012 collection. Not only did they deliver their usual collection of elegantly simple and stylish pieces but also, the latest collection has a new element that has been absent from previous collections. Burberry is the latest addition of non-African designers that have been inspired by …
Socially Responsible Fashion in Africa: EDUN, Suno, Asos, Fashion Love Africa – Part II
Last week, you were introduced to four brands that have taken to the African fashion scene to carry out their social initiatives- ASOS Africa, Edun, Fashion Love Africa and SUNO. As mentioned previously, the aim of this follow-up part is to gauge the effectiveness of these brands’ social initiatives using two measures. The first measure …
Aimas Fashion Label by Tayo Shonekan
Just when you think you’ve seen it all, then the next item on the collection awes you even more! I speak of Aimas fashion label! Aimas takes conventional ‘tees’ and sasses it up with a colorful and creative designs while staying true to our signature African influence. The result is a perfect mix of traditional …
HVS by Bukky Are Joins Prada, YSL and Christian Louboutin in Launching Fashion Film
Fashion films are becoming the norm in the fashion industry here in the West. Last year, we looked at this trend and also introduced you to African designers adopting this trend. We are glad more and more continue to embrace fashion films to really market and promote their brands. Fashion films are much cheaper to …
Socially Responsible Fashion in Africa: EDUN, Suno, Asos, Fashion Love Africa – Part I
The average person today has an increased awareness of occurrences across the globe – thanks to the internet and television. This increased awareness has led to consumers being more informed about the business practices of organizations that they patronize. Being aware of this, in order not to lose out as a result of the change …