#MBFWJ2017 – (Photos) Mercedes Benz Fashion Week Joburg Day 3: Adama Paris

We are incredibly proud of Senegalese fashion designer Adama Paris whose longevity in the fashion business is a testament to perseverance.Adama juggles between Paris and Senegal and brings a very cosmopolitan perspective to fashion. She is also the founder and producer of many fashion events such as Dakar Fashion Week, Afrika Fashion Awards, now “African …

#MBFWJ2017 – Mercedes Benz Fashion Week Joburg Day 2: Thula Sindi celebrates 10 years in the business of fashion!

Fashion designer Thula Sindi returns to the Africa Fashion International Mercedes-Benz Fashion Week Joburg, to debut a collection that celebrates his ten years in the business of fashion. “AFI is celebrating 10 years and so did I last year, so it seemed right for me to return to the runway that launched my career,” said …

#MBFWJ2017 – Mercedes Benz Fashion Week Joburg Day 2: AFI Privé is Under the African Sun and we love it!

It is a tough retail environment for retailers globally, and African fashion retailers are no exception. With technological innovation and changing consumer tastes and behavior, the critical question is how will fashion brands, especially African owned brands, survive these difficult times? We believe  AFI Privé has answered that question with the relaunch of its brand …