Can Fashion Ever Be Ethical?

Orange Culture, MaXhosa by Laduma, Projecto Mental & Dent de Man at Pitti Uomo 88 with Ethical Fashion Initiative rs“Work is dignity,” says Simone Cipriani. “People want employment, not charity.”

With that in mind, Italian-born Cipriani founded a programme in 2009 called the Ethical Fashion Initiative (EFI) that links some of the world’s top fashion talents to marginalised artisans – mostly women – in East and West Africa, Haiti and the West Bank.

Now a flagship programme of the International Trade Centre, a joint agency of the United Nations and the World Trade Organization (WTO), the Geneva-based EFI works with leading designers such as Stella McCartney and Vivienne Westwood to facilitate the development and production of “high-quality, ethical fashion items” from artisans living in low-income rural and urban areas.

The EFI says its aim is also to “enable Africa’s rising generation of fashion talent to forge environmentally sound, sustainable and fulfilling creative collaborations with local artisans.” Under its slogan “not charity, just work”, the Initiative advocates for a fairer global fashion industry.

This year, for the first time, the EFI is collaborating with the most important international trade fair for men’s fashion, Pitti Immagine Uomo, to host designers who represent four African countries.

Taking place June 16 to 19 in Florence, Italy, the fair will present a special edition of its Guest Nation Project, in which a particular area is designated for the “rising stars” of fashion from various countries, according to Raffaello Napoleone, CEO of Pitti…”

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Photo: Ethical Fashion Initiative

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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