“Jumia formerly Kasuwa is one of Nigeria’s top online retail stores with reach around the country. They offer a wide range of retail products and are proudly Nigerian. Backed by funds from J.P. Morgan Asset Management, Jumia aims to take over the online retail space within a few years. We spoke to co-founders Tunde and Raphael on retail marketing, sales and sustaining an online business.”
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.