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(Video) Meet Bozoma Saint John: The woman tasked with fixing Uber’s image

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Fashion

(Video) Meet Bozoma Saint John: The woman tasked with fixing Uber’s image

Uber is trying to move past recent scandals and the resignation of CEO Travis Kalanick by changing its corporate culture. Those scandals include sexual assault allegations and safety issues. The ride-hailing giant hired Bozoma Saint John as its Chief Brand Officer last month to turn around the $68 billion company’s image. Gayle King reports.

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Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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