Fashion’s Launches Asos Africa Online Shoping, UK’s largest independent online fashion and beauty retailer announced last week the launch of its Green Room, an online marketplace which brings together and highlights brands that promote people and the planet. Green Room includes reputable fashion and beauty brands, own-label collections and a series of collaborations with artisans and small producer groups – all with the aim of supporting social and environmental awareness.

As part of its Green room initiative, also launched its Asos Africa collection. Asos Africa is a capsule collection of clothing and accessories designed, sourced and produced in collaboration with several small communities in Africa. The collection features African handmade accesories and the African kanga in modern silhouettes like jumpsuits, playsuits, blazers and cropped trousers handmade leather accessories. ASOS Africa launched on February 22nd, 2010 and clothes retail from £15 -£75 while accessories retail from £18 -£32.

Below are sample collections from Asos Africa


Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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