Most Nigerian fashion designers will tell you one of the key things they would like to happen is have their designs stocked at retail stores, especially in the USA and UK. Within Nigeria, retail boutiques that stock Nigerian designers is still a relatively new concept, pioneered by the likes of Leila Fowler.
In the meantime, what is a designer (jewelry or fashion) to do? If you still have your eye set on what it takes to get your designs in stores abroad, it might be helpful to understand how fashion buyers abroad work. If you are an industry professional who lives outside of Nigeria and you have always had aspirations to be a fashion buyer, then either way, our interview on our sister site Ladybrille Magazine will serve you well and so will the video clip in this article.
Interview with Fashion Buyer Chioma Amegashie, Part I
Interview with Fashion Buyer Chioma Amegashie, Part II
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.
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