Global luxury brands, like their non-luxurious counterparts, are all determined to get a piece of the rising middle class and the wealthy Nigeria. To that end, we are seeing these brands expand their reach to diverse industry sectors, including employing marketing strategies and tactics to ensure reach.
A case in point is the recent announcement and launch of the Jaguar Fashion Awards in Lagos, Nigeria.
Known as one of the world’s best luxury car manufacturer, Jaguar explains its goal is to seek “to partner with platforms that excite the imagination, particularly focusing on rich heritage and authentic design.”
The Jaguar Fashion Awards has no voting system associated with the awards. Award organizers will vet and hand select winners based on their respective success track record.
What are your thoughts on the marketing and promotional strategy employed by Jaguar to expand its brand? Let us know in the comment section below.
Also check out a list of the finalists that made the cut for the inaugural event. They include names like Tiffany Amber, Deola Sagoe & Maki Oh.
The Jaguar Fashion Awards Nominees List
Womenswear Designer
A leading Nigerian ready-to-wear designer who has been instrumental in enhancing women’s fashion in the past year.
- Maki Oh
- Lisa Folawiyo
- Ejiro Amos-Tafiri
- Ituen Basi
Menswear Designer
A leading Nigerian designer of ready-to-wear who has been instrumental in enhancing men’s fashion in the past year.
- Okunoren
- Mai Atafo
- Orange Culture
Accessories Designer
An innovative and directional designer of shoes, jeweler, millinery or accessories within the past year who has been instrumental in enhancing accessories within fashion.
- Post Imperial
- Zashadu
- Shem Paronelli
Emerging Designer
An innovative and directional designer who is emerging as a growing force in Nigerian women’s wear or men’s wear.
- Kenneth Ize
- Gozel Green
- Iamisigo
High Street Retailer/Brand
Special recognition award for a retailer that has made a particularly special or unique difference to the retail landscape stimulating interest and encouraging new partners to work together.
- Grey Velvet
- GREY
- Jumia.com
- Eve and Tribe
Luxury Retailer
Special recognition award for a retailer that has made a particularly special or unique difference to the retail landscape stimulating interest and encouraging new partners to work together.
- Alara
- Temple Muse
- Polo Avenue
- Poosh
Fashion Influencer
An individual who most embodies the spirit of Nigerian fashion and has been instrumental in the growth of Nigeria as a creative fashion capital.
- Dumebi Iyamah
- Amaka Osakwe
- Omoyemi Akerele
Model of the Year
A Nigerian model who has contributed most to the local and international fashion scene in the past year.
- Mayowa Nicholas
- Adeola Ariyo
- Opeyemi Awoyemi
- Victor Ndigwe
Fashion Creator
A professional that has advanced the industry using their skill or craft over the last year
- Bimpe Ogunmakin
- Lakin Ogunbanwo
- Victor Ehikhamenor
Style Icon
An individual who most embodies the spirit of and is an international style ambassador for Nigerian fashion.
- Nkiru Anumudu
- Eku Edewor
- Lisa Folawiyo
Best Campaign
Recognition of an outstanding media campaign that encompasses originality in its message from concept to execution
- House of Tara – “Color Burst” – Tokyo James, Temidayo Akingbe
- Polo Avenue – “Style with Substance” – Dimeji Alara, Lakin Ogunbanwo
- CLAN – “Classics” -Teni Sagoe, Lakin Ogunbanwo
Fashion Stylist
Recognition for outstanding work in personal and campaign styling over the last year.
- Bubu Ogisi
- Veronica Odeka
- Dimeji Alara
- Tokyo James
Fashion Photographer
A photographer who has distinguished himself through original, ground breaking work in the local and international scene over the last year.
- Lakin Ogunbanwo
- Seye Isikalu
- Ade Asiko
- Remi Adetiba
New Media Influencer
An innovator who has channeled the possibilities of new media as a tool to promote authentic style over the last year
- Yagazie Emezi
- Abisola Kola Daisi
- Lisa Folawiyo
Red Carpet Designer
A innovative and directional designer who has distinguished themselves through bespoke design for formal events.
- Toju Foyeh
- Weiz Dhurm Franklyn
- April by Kunbi
Lifetime Achievement Recognition
Celebrating the cumulative achievements of a designer(s) and their efforts towards advancing Nigeria as a global fashion capital.
- Deola Sagoe
- Ere Dappa
- Tiffany Amber
For more information, visit Jaguar Fashion Awards on Instagram.
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.
