Just last year, we wondered here on LadybrilleNigeria.com who was tapping into the untapped yet very profitable niche market for pregnant women in Nigeria. Nigeria’s population has millions of citizens with estimates now assessed at 160million. This means millions of women are having babies on a yearly basis. Who is making sure these women look really hot and fashionable? We now have an answer, Yummy Mummy Maternity Couture®. Yummy Mummy Couture added a comment to our article about this niche and we just had to check them out and liked what we saw!
“Yummy Mummy Maternity Couture® is a design outfit, the brain child of Ms Amama Ekwere. Incorporated in early 2010, the company is based in Lagos, Nigeria. Yummy Mummy Maternity Couture® boasts “Haute Couture” and “Prêt-a-Porter” collections and offers a world of luxury for today’s ‘bold, sassy and unrepentantly preggo’ diva. Our designs have a decidedly ethnic twist and this is achieved by using African prints as a basic medium and playing them against and alongside other fabrics of varying textures.
Our business desires to craft and provide a unique African inspired touch to its products captivating the trendy, classy, sexy, sassy and bold modern day mummy-to-be and giving her fun options with which to embrace her ‘yummyness’ while pregnant, after pregnancy and even before she gets there.
Every yummy creation is made to order and each client will be afforded first class treatment. Interestingly, Yummy Mummy Maternity Couture®, despite its name, does not cater to just the pregnant women. Realising that every woman eventually becomes a mother, we’ve also provided a range of fashionable, unique tee-shirts for the urban young lady.”
Check out a few pictures and visit the Ymcouture.com to see more.
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.
