Franca Sozzani, Vogue Italia Editor-in-Chief, follows up with her claim that Ghana “is the only place (she) sees a lot of fashion” during her visit to Ghana in late 2011. Sozzani has now thrown her weight behind Ghana’s Fashion & Design Week event to have Vogue Italia as the official media partner for the fashion week event.
Read the press release below for more information.
“Accra Ghana, April 23, 2012 – Ghana makes fashion history. The organisers of Ghana Fashion and design week (GFDW) event are pleased to announce Vogue Italia as their international media partner for the upcoming event scheduled for the 5th -7th October 2012 at the Moevenpick Ambassador hotel in Accra, Ghana. The digital luxury fashion publication has joined forces with GFDW to bring exclusive coverage of the event to the world.
This collaboration is truly one-of-a-kind – with Vogue Black Italia high readership from all over the globe, GFDW mission is to provide international journalistic coverage of the fashion event. Making history for Ghana and the African continent, such collaboration has never happened before and we hope this partnership lead GFDW commitment to the promotion of designers, ensuring international publishers are able to easily access official, sought after GFDW images, content and enabling designers to promote themselves to a global audience.
Vogue Italia will exclusively be covering the runway shows, with special backstage features and interviews. It is with great pleasure to add Vogue Italia to GFDW list of global partners, including luxury brands such as L’Oreal and Porsche. This partnership provides participating fashion designers, models and sponsors with brand coverage in key markets; allowing them to be discovered by new contacts globally.
About Ghana Fashion & Design Week
Ghana Fashion & Design Week® is a contemporary international platform envisioned to direct, lead and promotes both emerging and established designers to a global audience.
GFDW brings together creatively talented fashion and accessories designers in Ghana, and in the Diaspora alongside international designers, to showcase their collections to local and international retail buyers, Africa’s neo-fashion consumers, influential press, media, and fashion savvy celebrities. The event incorporates outstanding display of fashion shows and a creative Exhibition hub that gives fashion and creative businesses in Ghana, and across the globe the opportunity to exhibit their collections and related creative business services alongside the catwalk shows.
The annual event celebration of Ghana’s Fashion and Creative business industry is set to epitomize the fashion scene in Ghana, with platforms that celebrates Ghanaian and international designers. The organisation is structured with an aim to develop and educate emerging talents in Ghana through its mentoring platforms and inspirational industry seminars to involve internationally. GFDW is strategically placed to support and strengthen the fashion, textiles and apparel manufacturing industries in Ghana. . .”