One of the exciting panels at the 2012 IHT Luxury Conference was the panel with Ali Hewson, Co-Founder EDUN, Bono Co-Founder EDUN, Renzo Rosso, Founder of Diesel; President, OTB and Only The Brave Foundation; Millennium Development Goals Global Ambassador.
Below are the conversations off twitter zooming in on Bono for this panel. In addition, watch the video with all four speakers:
Ali Hewson: we couldn’t think of a more romantic place to focus a fashion brand on than Africa @twEDUN #ihtlux
Bono: we have to reboot the way we think about Africa. It’s sexy and vibrant #ihtlux pic.twitter.com/WX7ZaAEn
Bono: people won’t buy an item because it’s worthy. You need a balance of desirability and virtue #ihtlux @twEDUN
Ali Hewson: we hope in 2014 to have 50% of our clothes made in Africa, from 40% now. @twEDUN
Bono inviting Erastus Kibugu of the Conservation Cotton Initiative Uganda to join the, on stage – suppliers of cotton to @twEDUN #ihtlux
@Renzorosso, Ali Hewson, and Bono announce a collaboration between @twEDUN and @DIESEL with Suzy Menkes pic.twitter.com/1JWWLUdc
Bono: @Renzorosso is a hero in what he’s doing to fight poverty @DIESEL #IHTLux
Ali Hewson: Diesel+EDUN’s capsule collection comes out in Feb 2013 using cotton from our farmers #IHTLux
Suzy Menkes: where will the collection be sold? #IHTLux
Ali Hewson: the @DIESEL stores and other selected retailers #IHTLux
Bono: we try to talk less about the charity side of the clothes, and more about the business #IHTLux
Suzy Menkes: this is the key- it’s all about work, NOT charity #IHTLux
Ali Hewson: I hope the @IHTLuxury Conference will be held IN Africa in 2020 #IHTLux
Partnership with Diesel+Edun allows latter to walk the talk, says Ali Hewson. Takes brand into new volume levels. #IHTLux
Close of the session with Bono, Ali Hewson and @Renzorosso #IHTLux http://yfrog.com/es56gsfj
Panel session from the IHT Luxury Conference – with Ali Hewson, Co-Founder, EDUN Bono, Co-Founder, EDUN, Renzo Rosso, Founder, Diesel; President, OTB and Only The Brave Foundation; Millennium Development Goals Global Ambassador
Founded by Ali Hewson & Bono in 2005, EDUN is a global fashion brand bringing about positive change through its trading relationship with Africa, and its positioning as a creative force in contemporary fashion. In this session, the couple will show how EDUN proves that sustainable manufacturing fits closely with the needs and demands of the fashion industry.
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