VIDEO: IHT Luxury Conference 2012 The Promise of Africa: Ali Hewson, Bono, Renzo Rosso on Sustainable Fashion #IHTLux

One of the exciting panels at the 2012 IHT Luxury Conference was the panel with Ali Hewson, Co-Founder EDUN, Bono Co-Founder EDUN, Renzo Rosso, Founder of Diesel; President, OTB and Only The Brave Foundation; Millennium Development Goals Global Ambassador.

Below are the conversations off twitter zooming in on Bono for this panel. In addition, watch the video with all four speakers:

IHTLuxury ‏@IHTLuxury

Ali Hewson: we couldn’t think of a more romantic place to focus a fashion brand on than Africa @twEDUN #ihtlux

Bono: we have to reboot the way we think about Africa. It’s sexy and vibrant #ihtlux

Bono: people won’t buy an item because it’s worthy. You need a balance of desirability and virtue #ihtlux @twEDUN

Ali Hewson: we hope in 2014 to have 50% of our clothes made in Africa, from 40% now. @twEDUN

Bono inviting Erastus Kibugu of the Conservation Cotton Initiative Uganda to join the, on stage – suppliers of cotton to @twEDUN #ihtlux

@Renzorosso, Ali Hewson, and Bono announce a collaboration between @twEDUN and @DIESEL with Suzy Menkes

Bono: @Renzorosso is a hero in what he’s doing to fight poverty @DIESEL #IHTLux

Ali Hewson: Diesel+EDUN’s capsule collection comes out in Feb 2013 using cotton from our farmers #IHTLux

Suzy Menkes: where will the collection be sold? #IHTLux
Ali Hewson: the @DIESEL stores and other selected retailers #IHTLux

Bono: we try to talk less about the charity side of the clothes, and more about the business #IHTLux

Suzy Menkes: this is the key- it’s all about work, NOT charity #IHTLux

Ali Hewson: I hope the @IHTLuxury Conference will be held IN Africa in 2020 #IHTLux

Partnership with Diesel+Edun allows latter to walk the talk, says Ali Hewson. Takes brand into new volume levels. #IHTLux

Close of the session with Bono, Ali Hewson and @Renzorosso #IHTLux

Panel session from the IHT Luxury Conference – with Ali Hewson, Co-Founder, EDUN Bono, Co-Founder, EDUN, Renzo Rosso, Founder, Diesel; President, OTB and Only The Brave Foundation; Millennium Development Goals Global Ambassador

Founded by Ali Hewson & Bono in 2005, EDUN is a global fashion brand bringing about positive change through its trading relationship with Africa, and its positioning as a creative force in contemporary fashion. In this session, the couple will show how EDUN proves that sustainable manufacturing fits closely with the needs and demands of the fashion industry.

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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