Tsemaye graduated from Kingston University London in 2004 after completing an internship with John Richmond. A signature style of un-abashed glamour, meticulous cut and attention to detail techniques developed from creating his graduating collection. Spending time at Burberry as a Personal Shopping specialist allowed Tsemaye the opportunity to handle final product ranges and interact with the clients developing an understanding and sound background within the Luxury goods market.
Gaining a position on the design team at Stella McCartney in 2004, he went on to develop his design skills focusing on tailoring and creating a fully marketable collection. He joined the business at the crucial moment and was in a pivotal position to observe the beginnings of a global luxury brand.
Tsemaye Binitie (Shey-ma-yeh Bee-nee-tee-ay) launched his namesake label in 2010. It is a contemporary fashion label characterised by exquisite clothing encapsulating a love of luxury and innovative design. Meticulous cut, indulgent fabrics and sartorial construction permeates the delivery of sharp, refined and timeless pieces. Featuring dynamic, draped and body conscious silhouettes with a deep desire to communicate a new sense of elegance and a modern glamour.
The ideal woman will be a modern icon of strength, beauty and glamour. The collections will appeal to her as she has a strong understanding of self, she will appreciate the complex hidden details behind the simplicity of the pieces. . .
The label has been chosen by award winning Arise Magazine to show during S/S 12 collection at the Arise Magazine show New York fashion week in September 2011.”
Photocredit: Kola Oshalusi