LADYBRILLE – Next to staging the Olympics, organising a fashion week has become one of the most proactive marketing strategies a city can pursue, cumulatively creating the impression of a modern, vibrant, forward-looking, commercial, culturally and creatively open city. This is evident in several fashion events taking place yearly in Lagos, from the historical Nigerian fashion …
MTN Lagos Fashion & Design Week Spring/Summer 2013: Mango #LFDW
Two and half years ago, Spanish retailer Mango made its debut in Nigeria. Fast forward two years later, it serves as a case study that multinational fashion companies can thrive in Nigeria’s slowly but emerging fashion retail market, while hiring its locals and contributing to its economy. For Spring/Summer 2013, Mango joined the lineup of …