Business

Ladybrille® Fashion Business | Nigeria & its Many Fashion Events, Is it Time for a Synergistic Approach?

LADYBRILLE – Next to staging the Olympics, organising a fashion week has become one of the most proactive marketing strategies a city can pursue, cumulatively creating the impression of a modern, vibrant, forward-looking, commercial, culturally and creatively open city. This is evident in several fashion events taking place yearly in Lagos, from the historical Nigerian fashion …