To successfully execute on your fashion business, it is very important to have a clear idea who your customer is. Knowing your customer helps you determine what to offer them and where to invest your time and monies. As you put together your business plan and prepare to launch your business, the obvious question becomes, …
Business Plan, an Essential for your Business
It is so fashionable these days to be a “designer” or “launch” yet another magazine in Nigeria. But, before you join the bandwagon, really think through the big picture and take the time to write out what your business should look like. Don’t start a business because Deola or Folake just started theirs. Start a …
The Urgency of Now:Putting Nigeria's Fashion Industry on the Global Map
For too long, Nigeria’s Clothing [Design] and Textile industry has remained a stricken giant locally and globally. It is time to fix the giant. Within the past five years, when it comes to fashion, Nigeria has, arguably, experienced tremendous growth. For example, recently at the prestigious platform of New York Fashion Week for Fall 2009, …