Designer Bisola Edun has made it explicitly clear to all who will listen her goal to have her fashion label Taé be the first Nigerian fashion label listed on Nigeria’s Stock Exchange. The very ambitious Edun also wants to have Taé retail chain stores across the country and also in every major city across the globe.
Bisola’s recent launch of her label Taéflagship boutique in Nigeria’s fashion capital Lagos, brings her a step closer to her goals.
Unlike the rest of the developed world and South Africa who all have extensive retail clothing chains for consumers, Nigerian consmers have had very limited options: shop at the local markets ‘bend down select’ style or fly abroad to shop.The rapid growth of Nigeria’s creative industries within the past five years has seen designers and entrepreneurs changing the way Nigerian consumers shop by introducing retail (boutique) stores to them. Designers like Deola Sagoe, Folake Folarin-Coker (Tiffany Amber), Fati Asibuela (MOMO), Nike Ogunlesi (Ruff n Tumble), Lanre Da Silva Ajayi and fashion entrepreneur Leila Fowler all have boutiques that offer a more refined options to fashion consumers.
Retailing is a vital industry in most Western fashion industries and for Nigeria’s fashion industry, its ability to provide the right merchandise at the right price, in the right place, at the right time and in the right quantities will definitely be a critical part of creating a true and thriving fashion industry.
Bisola Edun’s Taé flagship boutique is located at 15B Oduduwa Way, Ikeja GRA, Lagos.