Swahili Fashion Week (SFW) is officially ready for take off with designers showcasing over a period of three days.
The third annual event will be held at Karimjee Gardens on November 4th-6th, 2010 in Dar Es Salaam, Tanzania. SFW will bring together 24 designers from Swahili speaking countries to showcase their creativity in designing a variety of clothing with an assortment of materials. The designers are Ailinda Sawe, Manju Msita, Kemi Kalikawe, Christine Mhando, Shellina Ibrahim, Farha Naaz Sultan, Gabriel Mollel, Robi Morro, Asia Idarous, Zamda George, Khadija Mwanamboka, Jamilla Vera Swai and Made by Africa, Sonu Sharma, Moo Cow, KikoRomeo, John Kaveke and Kooroo and Stella Atal.
In addition to the fashion show presentations, this year Swahili Fashion Week has incorporated Swahili Fashion Week shopping Festival which will capture the spirit, style and essence of the Swahili coast.
Opening Swahili Fashion Week to a new audience, the shopping festival will showcase traditional Swahili arts and culture and the inspired innovation, and dynamic creativity of the modern Swahili speaking world.
Throughout the exhibition, there will be a variety of entertainment including performances from different music groups, henna painting and adornment and weaving. There will also be a choice of workshops for designers to participate in.
SFW has organized several awards in order to recognize the prospective talent showcasing, these include the Emerging Designer Award, Best Runway Model and Best Swahili Fashion Week Shopping Festival stand.
Swahili fashion week 2010 is sponsored by the home of Swahili Fashion Week – Southern Sun, Origin Africa, USAID Compete, EATV, East Africa Radio, Malaria Haikubaliki, BASATA (Baraza La Sanaa Taifa), Ultimate Security, Monier 2000, Colour Print Ltd, Global Outdoor Ltd, Amarula, Vayle Springs Ltd, ZG Films, Darling Hair, Danish make up designs, Nipashe, Bilicanas, Perfect Machinery Ltd, 1&1 Internet Solutions, Sengi Tours, iFashion and 361 Degrees.