MTN South African Music Awards to Stream LIVE Online and Mobile @MTNSAMA



Music fans unable to lay their hands on tickets to the hottest music event in town, the 19th Annual MTN South African Music Awards (MTN SAMA 19) at Sun City on 10-11 May 2013, will be able to catch all the drama as it unfolds live across multiple TV shows, online and on mobile or tablet devices with a newly launched app – making it the most connected awards ceremony ever.

SABC 1, the official broadcaster partner of MTN SAMA 19 has announced a comprehensive broadcast schedule:

Kicking off on Friday night, the much loved and popular Live Amp music show will cover all the action from the Friday night awards show – which focuses on the technical categories along with the Lifetime Achievement Award recipients.

The main awards coverage on Saturday kicks off at 6.30pm where RGB will be bring all the fashion highs and lows form the Y’ello carpet. Phat Joe and Pearl Thusi will catch up with all the trendy, fashionable and fabulous people in their glamorous outfits arriving for the live show before the official live broadcast.

And then the main awards ceremeony will be live on SABC 1 from 8.30pm with live performances from artists like The Muffinz, Donald, Toya Delazy and more to be unveiled on the night.

Due to the slight change in the broadcast schedule from 8:00pm to 8:30pm, voting in the popular Record of the Year category (RoY) will now close at 10:00pm and the winner announced live towards the end of the show at 11:30pm.

But these awards are about watching live on more than one device. The Y’ello carpet, the awards ceremony and Amstel Green Room will all be streamed live.

The two awards evenings (10-11 May) will also be streamed live and in real time on mobile ( and Facebook ( Fans will be able to watch interviews with their favourite artists LIVE on the Y’ello Carpet on their mobile phones and online.

MTN SAMA 19 recently acquired a very unique App; in fact it is the first App in Africa for a music awards show enabling even more access to the awards.

This free App works on Apple and Android devices and can be downloaded from their respective App markets. This App integrates all information regarding the MTN SAMAs, i.e. MTN SAMA TV, Twitter, Facebook, live streaming, live gallery and much more delivered via push notifications.

Furthermore, clips will be packaged and uploaded as Video on Demand content post the awards on May 11, so if you do not catch the LIVE streams you can still watch all the action on the mobisite ( and on the official MTN SAMA You Tube Channel (
Issued by CRUSH PR
Diane Chidrawi Onicka Van Der Sandt
[email protected] [email protected]
082 604 5605 076 702 5370

For more Media information from MTN, please contact:

Lesiba Langa: PR Manager – Sponsorship, MTN SA
Cell: 083 212 4053 / E-mail: [email protected]

Joy Makwela: PR Account Manager, EXP
Cell: 078 270 9556/ E-mail: [email protected]

Please find below MTN SAMA 19 digital platforms:
Website URL:

It’s an all access pass to MTN SAMA 19, jam packed with exclusive behind the scenes footage.
Catch the Live Streaming experience on your mobile phone ( & on Facebook (


10 May 2013: Friday Non – Broadcast Awards Ceremony
19H30 – 21h30

11 May 2013: MTN SAMA BalconyTV – Live from the Vista Bar, Cascades – Sun City
10H00 – 15H00

11 May 2013: LIVE from the Y’ello Carpet Interviews – Hosted by Boity Thulo
17H00 – 19H00

11 May 2013: Saturday MTN SAMA 19 Awards Ceremony
20H00 – 11H00

11 May 2013: LIVE Backstage Web/Mobi cast interviews – AMSTEL GREEN ROOM HOSTED BY BOITY THULO & AKHUMZI JEZILE
18H00 – 11H00

11 May 2013: AMSTEL WINNERS AFTER PARTY. Panel discussion on fashion, the award show, the winners etc. – Hosted & produced by Akhumzi Jezile
Facebook Page: SA Music Awards

Twitter nHandle: @MTNSAMA
Hashtag: #MTNSAMA19

YouTube URL
Flickr URL:
Flickr houses the entire official MTN SAMA’s image content.

Instagram Handle: @MTNSAMA

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

You may also like...