Designers, Fashion Weeks

#MBFWJ2017 – (Photos) Mercedes Benz Fashion Week Joburg Day 4: Scalo by Sello Medupe

SCALO is a South African fashion brand that represents quality and style since 2009. Founded in Johannesburg by Sello Medupe, Scalo works on the basis of passion and creativity, fused with the dynamism of a Joburg attitude.

It is a modern sophisticated and futuristic brand.

Revolutionizing shape is paramount to the brands philosophy which brings out a great fit and a fluttering silhouette.

Scalo aims to bring out a fresh and innovative approach to design, in order to create wearable yet cutting edge clothes.

The Scalo logo has taken on a strong presence for itself; as it reflects the personality of Sello and the inspiration behind Scalo, which is intended as distinguished, creative and emotionally present.

The brand prides itself for its constant approach to risk taking with bold fabric and color choice and its deep understanding of the human form and how its best flattered.

In 2015 Scalo Designs was invited to privately showcase for the Her Majesty Masenate MohatoSeeiso the Queen of Lesotho.

The collection is inspired by a tribe in Africa that exists in the future, a bridge of cultures into one the collection is very modern and sophisticated.

-Photo Credit: Simon Deiner

Photo Credit: Scalo by Sello Medupe

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

You may also like...