African Fashion International (AFI) realigns its Fashion Week properties, sponsored by Mercedes-Benz, to boost Africa. As part of the realignment, AFI reintroduce Mercedes-Benz Fashion Week Joburg (MBFWJ) for the Spring/ Summer season last week at the Nelson Mandela Square, Sandton City.
AFI’s strategic shift is motivated by two factors: Johannesburg is the economic hub of South Africa, with the largest number of targeted consumers in the fashion industry; and Spring and Summer are the longest seasons in Sub-Saharan Africa, and therefore contribute to the longest and most profitable commercial season in the retail sector. The profitable Spring season extends through to the December buying peak.
Here are the collections that showed on Day 1 at MBFWJ.
The Intern by David Tlale
COLOUR by Nandi Mngoma & Inga Madyibi
BULBULIA THREADS by Tasleem Bulbulia
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.