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Marketing Kenyan Coffee

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Marketing Kenyan Coffee

If you have tasted Kenyan coffee, then you know why the country is famous for it; it is one of Kenyas biggest foreign exchange earners, as the worlds consumption of Kenyas Arabica coffee continues to grow. But there have been challenges, competition from neighboring Ethiopia, branding and marketing challenges as well as value addition. Against this background, the marketing strategy is a critical aspect of the industry.

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Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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