“Kooroo was established in 2006 and is the inspiration of Hebret Lakew and Enid Lanez.
The brand is driven by a need to create a women’s ready to wear clothing line that blends sophisticated urban chic with African influences. Kooroos designs therefore embody a combination of traditional heritage and global appeal.
Inspiration for each collection is derived from Africa’s rich cultural diversity with particular emphasis being placed on detailed workmanship. LOcal workmanship is often used to embelish silhouettes, adding a sense of exclusivity to each garment.
Kooroo’s vision is to be part of the growing African fashion industry that utilises local production to promote sustainable socio-economic growth through employment.”
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.
