Lagos State Set to Rebrand with ‘One Lagos’ Launch

Lagos to RebrandLagos, one of Africa’s largest metropolitan cities, is set for the launch of the “One Lagos” brand. This is in furtherance of His Excellency, Mr. Akinwunmi Ambode’s determination to drive the State’s economy using Tourism, Hospitality, Entertainment and Sports for Excellence.

The “One Lagos” brand will showcase the true spirit of Lagos through different creative expressions while leveraging on the City’s abundant soft power in an attempt to reverse the negative conversation while celebrating our people, places and the unique heritage of Lagos.

The brand will leverage on the best of the most populous black city, the second largest film industry on the globe, the richest City in Africa and the fashion, technological, design and aviation hub in Africa.

It will promote the diverse multicultural heritage of Africa’s largest mega-­‐city and showcase the vibrant energy of its people.

The“One Lagos” brand was conceived to drive economic growth across all communities in Lagos by ensuring that we take advantage of our population, its density, its wealth and its culture by focusing attention on community consumption to grow and deepen Lagos tourism assets. At the moment the One Lagos app is available for download on the ios and android platforms.

Activities to herald the event will commence on Wednesday 27th July and culminate in the official launch on Friday 29th July, 2016.The 3 day event will feature performances by:

  • Top rated musical artistes
  • Comedy shows
  • Cultural displays
  • Dance Competitions
  • Models on the Fashion Runway and
  • Kids’ entertainment segments

This celebration will continue on a monthly basis with a series of scheduled events up until the celebration of Lagos State @ 50 and beyond.

Statement from Folorunsho Folarin-­‐Coker, Honorable  Commissioner of Tourism, Arts & Culture

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Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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