In April of 2013, EDUN and Diesel collaborated for a fashion event in Lagos. It appears that was a test run for Diesel to make its final decision to launch in Lagos, Nigeria. The retail giant has now made it official with its first retail store in West Africa located in Lagos. There is no doubt the company will receive a huge return on investment. Lagos Sate, in a recent study, revealed Lagosians spent over 3billion Naira on entertainment and parties.
Photocredit: Insigna Media via BellaNaija.