In April of 2013, EDUN and Diesel collaborated for a fashion event in Lagos. It appears that was a test run for Diesel to make its final decision to launch in Lagos, Nigeria. The retail giant has now made it official with its first retail store in West Africa located in Lagos. There is no doubt the company will receive a huge return on investment. Lagos Sate, in a recent study, revealed Lagosians spent over 3billion Naira on entertainment and parties.
-Uduak Oduok
Photocredit: Insigna Media via BellaNaija.
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.
