Nigerian producer and pop star Davido a.k.a “Omo Baba Olowo (the son of a wealthy man),” was in Vienna last week to perform as part of his summer European tour. This was the perfect opportunity for designer Omatu Gottschlich, featured here on Ladybrille on numerous occassions, to present him with his own custom made FULANI O.B.O t-shirt. We like the custom made t-shirt.
African designers, collaborating with African musicians hose personal brands fit yours is generally a good idea. If you can get these African stars to rock your designs, even better. For designers in the West, be sure to tap into African personalities that are entrenched and/orvisible in the fashion and entertainment industries where you reside/do business. Don’t just gift any one with your designs. Make sure there is a return on investment and do think strategically before you approach a celebrity to wear your designs.
Check out the exclusive pictures sent by the designer Omatu to Ladybrille.
-Uduak Oduok
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.
