Designers, Fashion

Kente Redefined: Two American Designers Give Kente a “Hemma Collection” Treatment

Hemma girlsIf you’ve never been a fan of Kente or you’ve been a fan but only relegate it to ceremonius occasions like the upcoming Kwanzaa in the USA or Black history month in Europe (UK), the Hemma Collection founded by two American friends, one studying law (Cindy Gaston) and the other medicine (Edna Bissoon), will REDEFINE the way you look at Kente.

The ladies prepare to launch their 2009/2010 collection and will be holding a collection preview on November 19th, 2009 in New York. They will also unveil the Hemma Foundation, the daughter organization working to improve education for West African youth.

Just in case you missed what Hemma is all about, according to the ladies, “Hemma is a fresh, elegant collection using authentic Kente, a fabric rich in African royal tradition. This textile is handcrafted, ensuring that each garment is distinct and one of a kind. By embracing the fabric used to dress the nobility of Ghana, Hemma allows each client to feel like royalty.”

Listen to them as they discuss their brand in the enclosed video clip.

~Ladybrillemag.com Staff

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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4 Comments

  1. In Luv says:

    I am in love with the designs & background story!

  2. Fashionista says:

    I see myself wearing some of their pieces at my office. I like how they reinforce the history with their brand.I love it and cant wait to see more. The dress is one of my favorite pieces. Keep it up =)

  3. Fashionista says:

    Wow, I love their style. I have to disagree with hmmmmm, yes, history repeats itself,but I can see myself wearing some of these pieces in my office. I love it, Keep it up and looking forward to seeing more styles.

  4. hmmm, hate to say this but they've boarded the revolution bus a little late. they seem to think they've stumbled on a brilliant concept but several brands have done it before them and several will after them. it is what it is. i don't see any remarkable pieces here but i'm sure there are others for whom collections like this are appealing.

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