Fashion Business: (Video) Karl Johan Persson on How H & M is Transforming the Fashion Industry

Karl Johan Persson H&M Managing Director and CEO H & M Hennes & Mauritz AB, discusses how H&M transformed and continues to transform the fashion industry.

Quote: “Businesses have a responsibility than just maximizing profits.”

1. Sustainability work has to be integrated in all aspects of the business.

2. Businesses should take a long term view. Do what is best for the company in the long term.

3. Businesses must have a collaborative mindset and realize collaboration is essential.

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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