Industry Moves: Adaure Achumba Says 'Bye Bye' to Silverbird Television

Adaure Achumba Nigeria’s Silverbird TV News anchor, presenter and producer says goodbye to the network she has made home for over three years. Achumba was supposed to work with STV for only two years. Three and a half years later, she had become a main staple in Nigerian households with her shows, ‘Today on STV’ and ‘HotLens.’

True to her nature, however, she ultimately reached a crossroad where she knew it was time to do something else and push herself farther. I just needed to pull myself away from a comfort zone and get back on the original track,” explained Adaure Achumba to LadybrilleNigeria.

What next for Achumba?  The answer seems uncertain. MNET Studio 53 where Achumba was a presenter/reporter has just ended its programming replacing it with “Studio 53 Extra” (think Extra TV) and two  pre-selected anchors.

“I’m leaving it to God to decide,” says The University of North Carolina at Chapel Hill graduate. For now, the aspiring CNN anchor is content to enjoy travels across Nigeria while she figures her next move!

LadybrilleNigeria congratulates Ms. Achumba  for getting outside of her comfort zone and pushing herself to achieve greater things ahead.


LadybrilleNigeria’s Industry Moves highlights moves made by Nigeria’s fashion industry professionals. If you have been promoted, starting a new business, rebranding, acquiring new businesses and want to share your industry move, please e-mail us at [email protected].

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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