IFashion.com’s Natasha Teplitsky gives seven (7) reasons why African fashion labels/designers should be nice to fashion bloggers.
“In the fashion world bloggers are rising to prominence as a force to be reckoned with. For some reason African and South African fashion brands in particular still seem to treat them as second class citizens. We think this is a mistake, and here are a few reasons why we think so.
1. 40% of the press at New York Fashion Week are bloggers.
According to Reuters the presence of online media at fashion week has grown more than 20% over the last six months. This means that of the 3, 600 members of press present, nearly 40% are fashion bloggers.
2. Major fashion brands are inviting them to shows.
Designers like Karl Lagerfeld and John Galliano are inviting bloggers to their shows. In some cases they are even paying all costs to fly the bloggers to the show. If top end designers are doing this, don’t you think it’s time you start being nice to your local fashion blogger?
3. In the USA fashion bloggers are becoming very popular.
Blogs like Style Bubble are getting up to 25 000 hits a day. While some bloggers have tens of thousands of twitter followers. If this isn’t enough to make you sit up and notice then I don’t know what is . . .” Full Story on IFashion.com.