How to Choose the Right Model Agency

Beth ModeL managementMost seasoned models understand the importance of choosing the right modeling agency. If you choose the wrong one, it can make your career as a model, very miserable. With the right one, it is a marriage made in heaven. So, how do you choose the right agency for you? What do you look for?

Know what a modeling agency is.
A modeling agency is a legitimate business that recruits fashion models for their fashion and at times non-fashion clients. A modeling agency is not a modeling school or a talent agency. Modeling schools typically attempt to train you on basic model etiquette (how to walk, dress etc. to look like a model). If you sign with a legitimate model agency, you do not need this. Your booker will take care of this. Talent agencies typically represent actors and actresses, stylists, photographers, but you will come across some that are full service whic means their representation also includes models.

Make Sure you feel good about your booker
From the very first time you meet with a modeling agency, beyond looking carefully to see how professional they arel and asking questions about their business and how much work they get for their girls, you should meet the booker and make sure you feel a good vibe/chemistry with the booker.

A booker manages every aspect of your career as a model. As a new model, your booker helps put your portfolio together, have you shoot with photographers, gives you a makeover to highlight your strengths and market you to the agency’s clients. Also, your manages  your work schedule/availability for go sees/castings and model jobs. Bookers help refer you to other important professionals if you need help like doctors, accountants, personal trainers etc. So, you see the importance of having a good relationship with your booker? If you do not, you probably will not see many jobs come your way.

Choose an Agency that will NOT Ask for Upfront Fees
A legitimate agency works on commission. They are expected to put up the cost of developing you as a model to market to their clients. The agency absorbs the initial costs of getting you marketable but many will require you to refund those expenses once you start getting paid for the jobs they book you. If an agency says to you, you need to pay, “consultation,” “registration,” “administrative” or any sort of fees for that matter before you make money, say “thank you” and leave.

What are the examples of upfront fees that the agency pays for?
An agency should pay for your test shoot with photographers, comp card (your quick photo resume), portfolio (your book with pictures showing your flexible look), modeling lessons if they think you need one.

What is an Agency Not Expected to Pay for?
While an agency will cover the upfront fees described above, they are not expected to pay for your food and transportation when you test shoot, build your portfolio or when you travel for go sees/castings. Neither are they expected to pay for the clothes, makeup or accessories and shoes for your shoot.

Should I Choose a Small or a Big Agency
A small agency, especially as a new model, might seem like a wiser choice. In a small agency, you do not have to compete with other models for a job or for the attention of your booker. If there is a problem, because of the size of the agency, the booker will be able to quickly notice and work closely with you to help you improve. In contrast, in a big agency with so many models, bookers and departments, you can get lost and your needs ignored.

A small agency, becuase of its limited financial resources, has a greater incentive to work real hard for you because they depend heavily on your success to stay in business. In contrast, a large agency is not as dependent on you. They already have established clients and models that help them make a profit.

Inspite of the disadvantages with a big agency, it might still make sense to choose and sign on to a large agency. A large agency has the brand name and resources to help you work with only the best in the industry so you can have a very lucrative career.

How much of my paycheck will an agency take?
An agency takes 15-20% from your paycheck as commission for helping you book your model jobs. In addition, many will ask you to refund/reimburse for all that upfront fees they put up for your portfolio, test shoot etc. Typically, for payment, you are given a voucher. Your voucher has the agency’s contact information and address. When you show up for your modeling job, you hand over the voucher for the client to sign after you have completed your shoot. You give a copy to the client, keep one for yourself and give one to the agency (usually the original). The agency invoices the client and once they receive the check, pays you minus their commission and the fees explained above.

Some Recommended Modeling Agencies in Nigeria, Ghana and South Africa to check out.

Isis Models/Joan Okorodudu
Beth Model Management Lagos
Black Dove Model Management/Linda Ikeji

South Africa
O Models Africa
Ice Models
Fusion Models
Storm Models

B2B Models

~Article by Uduak Oduok

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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  1. Melody says:

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  2. am very interested for modelling please hook me up

  3. AKUBO, URA DANIEL says:

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  4. Adebayo funmilayo says:

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  5. gabriella donald says:

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  6. sylvia says:

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  7. I am a guy,I ve got everything to become a model.funny enough I don’t knw any agency.I wud really wana go into modelling.pls give me some names of any good agency.thank u.

  8. Amy says:

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  9. Amy says:

    Hi ladyBrille, am 5ft 11. I’ve always wanted to be part of a modelling experience. I love getting dolled up and taking pictures. I also love practising the catwalk. I live in lagos and school in UNN Enugu. Please can you help me find a modelling agency? Thanks ladybille. I also love your site Lady.

  10. sally says:

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  12. garaje aminat says:

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  13. i am young man of 26 years of age and residence in Port harcourt, Nigeria. i am a makeup artist and very much interested modelling please i want you to direct me to the best Modelling Agency right here in Port Harcourt. Thanks

  14. i am a young man of 26 yaers of age and a residence in port harcourt, nigeria. i am a makeup artist and very interested in modelling and i want you to direct me to the best model agency right here in Port Harcourt.

  15. winneyprice says:

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  16. lizzy says:

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  17. yinka says:

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  18. sandoria says:

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  19. wogan says:

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  20. Dear,
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  21. jane says:

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  22. am 17 i will love to be a model i really want u 2 help cos this is what have wanted all my life & i know this is the only chance have got am light in completion,5″8 i will need all the assistance u have got

  23. Mercy says:

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  24. Augustian says:

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  25. sly says:

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  26. joanez says:

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  28. phone: 07055678472 wanabe female models only thanks.

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  30. Taiwo says:

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  35. ezike uchenna christian says:

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  36. ezike uchenna christian says:

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  37. kemdi akujobi says:

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  38. chidinma says:

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  40. mee says:

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  42. Oluchi says:

    Good Day Ladybrille,

    I have a cute 8month old son that I would like to be a model, can you ps direct me to a good Baby Modelling Agency in Nigeria. If you know of an international one too, I would also appreciate having the info.

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  44. Chiomzy says:

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  45. Hello ladybrille. My name is abbie I really love fashion and i design a lot and i also want to become a model. I dont know where and how to start fromm. Please i really need help thanks

  46. Hello ladybrille. My name is abbie I really love fashion and i design a lot and i also want to become a model. I dont know where and how to start fromm. Please i really need help;( on all these.

  47. kuye says:

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  48. suzan patrick says:

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    1. Suzan visit the model agencies in Nigeria. Isis, Elohor’s Beth Model Agency and so many good ones.

  49. suzan patrick says:

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  50. Maureen says:

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  55. Isaac says:

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  56. Emmanuel Inegbedion says:

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  57. egwolo says:

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  58. rina says:

    seems no top agencies or desighners are interested in plus size models in nigeria here even with the numbers of plus people we have in africa even abroad,i then begining to wonder who those outfit are being sold to after fashion shows because even during the shows u hardly find skinny people among the audience what a pity.

  59. tokoni says:

    hi,im a graduate of english from rivers state,nigeria, 5ft 10 inches and chocolate in complection,im very pretty and i have had alot of ppl ask me if im a model, i decided to build a career in it but finding the right agency has been an issue,pls i need ur urgent assistance. 08039731822,dats my number,thanks alot

  60. Teni says:

    This article is very enlightening. The only thing is most agencies in West Africa require aspiring models to pay quite some money in fees and bookers don’t take their jobs seriously.
    Thanks anyways.

  61. margareth says:

    I really love to be a model but am just 18yrs

  62. mitchelle says:

    hi,am 6ft tall,chocolate in complexion,pretty & stunning,i would really luv to model,because i believe i have all it takes to model.please do u have any model agency in Abuja that u may refer me number is 07035300578.thanks a lot.

  63. hi,am a marketer and a young vibrant youth that harbor young talented models in my area Kubwa-Abuja. so i have ladies,guys. my number is 07062767465 and email is [email protected]

  64. odeyemi Ayodele says:

    hi,nice to have you guys i would like to model and i don’t know if you can help me find an agency for modeling i have pictures in stock.

  65. Bridget says:

    My 2+ year old daughter is so attractive & loves to pose, especially with telephones. My husband & I are agreed that she would be pefect model for telecom companies. we have a few lovely personal pictures. Pls let us know what to do next.

  66. anita jerry says:

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  67. Trina says:

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  68. ife says:

    Pls i would like to know how you can help my 10 months baby.she is very cute and i want her to model.tanx

  69. oluwakemi says:

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  70. Model says:

    I’m sorry to tell some of you but if your 5″6 there’s no chance you can be a professional model, unless you want to do commercial that’s the only way, and IN south Africa there are agencies who ask for R180 dollars ( i don’t know how much it is in Nigeria) but in Namibia and south Africa it’s not a lot of money and they pay for your flights and accommodation, so not all agencies who ask for a small fee are not legit they pay for everything else

  71. Onyemelukwe Chioma Angela. says:

    I appreciate the insights.i’m 5’5 and chocolate in colour.i school in Enugu State University of Science and Technology. I’ll love to be a photographic model and also perform in commercials. I’d really appreciate it if you would help me. My numbers are 08068222824 and 08094409177.thank you

  72. dami says:

    i really just wanna do photo modelling,fanx 4 d advice.

  73. oluchi says:

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  74. oluchi says:

    hi,pls am an undergraduate of unilorin and am tall well physiqued and 22.ive been looking for a modelling agency in abj 4 a while very passionate bout modelling pls help me get connected.preferably photo and advert modelling.thanks

  75. oluchi says:

    hi,pls am an undergraduate of unilorin and am tall well physiqued and 22.ive been looking for a modelling agency in abj 4 a while very passionate bout modelling pls help me get connected.preferably photo and advert modelling.thanks

  76. Omole temilola ayoyemi says:

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  77. nnenna says:

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  78. steph says:

    pls i want to be a modeln pls hook me up with a reliable agency.
    am 6ft tall slim and dark in complexion.

  79. tayo says:

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  80. Tosin Adebiyi says:

    Honestly, i have gat all it takes to make any industry! i love smiling any way! I run a sole proprietorship business, i really need an efficient modeling company any where around Lagos to model for. For the love of it!

  81. oghogho says:

    pls send me d full address of Beth model management, so i can register 4 dis yr model search nigeria. 07033521076

  82. trina says:

    Hi! am really looking for a good modelling agency, am 5.9 , caramel coloured skin and i would really love to go into advert or photographic modelling. thanks alot

  83. Hi.pls here is my new line 08032507942 .thax.

  84. Molly says:

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  85. Molly says:

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  86. obe mercy says:

    Hey, i’m mercy, skul in unilag. I’ve always dreamt of becoming a model, pls help me 2 get a good modeling agency in port harcourt.thank u,appreciated.

  87. ifeannyi says:

    thankx for that.please connect me with good agency.

  88. iseko o godwin says:

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  89. Comment..i’m looking for modeling or runway agency in abuja but l don’t know how to goes about it.pls can u help me out pls pls..dis is my no 08066948578.

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  92. Thax.i’m an undergradate schooling in unibuja am looking for modeling or runway agency but l don’t knot how to goes about it.pls can u help me out pls pls..dis is my no 08066948578

  93. Lanre Gregorys says:

    Hi, your advice and help rendered on this page is highly appreciated by one and all. Thank you so much. I for one have been told by so many people to model, given my 6’5 good body frame, my light complexion, besides others. My major problem is how I can be groomed in order to do well. Could you help me out? My no is 08066987155. Thanks a lot.

  94. Taiwo says:

    hi,i am an undergrate schooling in osun state,but i am in lagos at present doing my industrial attachment.please could you link me up with a reliable modelling agency.I av got a nice physique trust me

  95. Obinna says:

    i will love to be one and i don’t know how it goes so i need help about the.

  96. rosedegolden says:

    Hi can you please connect me with agency that i will trust, i reside in lagos iam a photographic 5.9ft slim fare in complexion.

  97. Viviannelouisa udeh says:

    Hi,am a student studying at university of nigeria,enugu but i am based in lagos,i need u 2 pls hook me wit up 2 a good modelling agency in Nigeria dat can groom me n take me foward n also pay well cus i am fending for my school fees,am a 5 ft tall,33 bust size,38 hip size,chocolate coloured skin n a marketeable face n i love modelling,going places n meeting new faces.pls help me,my last modelling agency was a disaster.

  98. Pearlla says:

    Ur write-up is very educative.I am light skinned,i skl n reside in Owerri.Im vry intrestd in modelling tho iv done jst 1 job,i nid u 2 pls connect me 2 a vry gud agency here in Owerri n i wld also wnt2 b groomd by d agency

  99. Jummy says:

    I’m an undergraduate of unilorin.I’ll like 2 be a model.Can u pls help me out

  100. Rho says:

    I’m an undergraduate schooling in benin bt based in lagos looking for modelling jobs 4 xtra cash. I signed up wiv sm agency bt i havent heard anything since october last yr- guess it wz a scam. I’m slim, beautiful bt only 5’6. Pls help connect me.

  101. chima says:

    i would like you to refer me to a modeling agengcy, am a guy,i model reside in port harcourt and very good on runways, you referal will help lift my profession.thank you

  102. julze says:

    well its very intresting to know that tips are being given to models there are a lot of agencies in Nigeria. ISIS models is in South africa not Nigeria. And most of the agencies in Nigeria dont scout for their models they steal models from other agencies

  103. I appreciate the fact that you mentioned a lot of things bothering me as a professional in this business. But I have more of the photography modeling thing going for me and i would like to book an appointment to discuss more on this issue with you.

    john from jcmodels

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