Designers, Fashion Weeks

Ghana Fashion & Design Week 2012: Duaba Serwa, Promising Design Label to Watch

It used to be that it was hard to find fashion shows across the continent of Africa. Today, there are many shows it is hard to keep up. While all of this is exciting, as more designers emerge at these fashion shows, there is a clear need for some form of curating to separate talented designers from those that seek to stitch pieces of fabric together for the perceived glitz and glamour of being in the fashion industry. There is a need to identify Africa’s rising design stars and promising labels, those who get it and will move the fashion industry forward, in the decades ahead. A strong standout out of the many collections we have seen coming out of the much talked and buzzed about Ghana Fashion & Design Week 2012 has to be the label Duaba Serwa.

Nelly Aboagye, the designer behind the label, clearly understood the need to keep fashion aesthetics that is uniquely Ghanaian yet flirt with shapes and colors that were versatile enough for the brilliant woman in Accra, New York, Los Angeles, London or Paris.

Her color choices were bold yet not overwhelming. The creativity in her use of stripes was particularly pleasing. Embroidered cropped tops, embellished skirts and dresses spoke of the Duaba Serwa woman who struts with confidence and turns head wherever she goes. This is a promising design label to watch.

Check out some images from the collection.

Photos courtesy Kola Oshalusi/

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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  1. Hope you don’t mind me reblogging?? Will sure give credit and source it back to you. Thanks!

  2. Oh these styles are amazing! Such a beautiful collection. Thanks for sharing.

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