“Launching AD by Agbani Darego is a dream come true for me. Jeans are my loved go-to everyday look and it’s a love I share with a lot of young girls and women for its comfort and simplicity. AD by Agbani Darego is a line that caters to the ease we require of our personal style and it has been a pleasure creating a line that’s intuitive to our body, style and pocket needs. I am excited about it and I hope that it will be well received,” says Agbani.
The first products to be launched are its range of jeans, polo shirts and its zip front shirt dress. Named after the Nigerian woman, the jeans will come in four styles; Bola- “Trouser Leg”, Aisha-“Classic Cut”, Ify-“Boyfriend Jeans”, Nosa-“Skinny Jeans” and in a variety of washes. Prices of products range from 6,500 Naira – 12,500 Naira.
AD by Agbani Darego will be available in stores and on-line in June, 2013.
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.