“For the past 10 years, Conde Nast’s digital unit has built Style.com into one of the most popular sites for fashion news and information. Now the publishing company is taking Style.com out from under Conde Nast Digital and handing it over to its Fairchild Fashion Group, publisher of WWD and other trades targeting the fashion and retail industries.
Conde Nast executives say the move is a natural pairing of two properties whose audiences increasingly overlap. The Internet has empowered shoppers to influence tastes and set trends, blurring the line between consumers and professionals and changing what it means to be a business-to-business publication. With Style.com, WWD will be able to “speak to both business executives and consumers obsessed with fashion,” said Gina Sanders, president and CEO of Fairchild . . .” Fullstory at WSJ.com