CNN Profile: (VIDEO) Nigeria’s Spending Power Prompts UK Retailers to Tailor Products to African Customers

NDANI Selfridges Agu, Eki Orleans, Jewel by Lisa, Tiffany AmberLondon (CNN) — Shopping is a serious business in London whatever the season — but it doesn’t get much more serious than this time of year.

The UK capital’s January sales sees throngs of dedicated shopaholics cram its countless department stores, quirky boutiques and market stalls, keen to get their hands on the latest fashion trends and product offers.

But it’s not just domestic spend that’s keeping the tills ringing in London. While the vibrant city’s high-end stores are no strangers to overseas visitors, with those from the Middle East typically spending the most, a surprising new contender has emerged in recent times as a big spender in the international market — Nigeria.

“Africa is growing from strength to strength and particularly in the last 12 to 18 months we’ve seen Nigeria come through incredibly strongly,” explains Sue West, director of operations at up-market London department store Selfridges.

“It is a very broad base so we still very much have a strong Chinese base, a strong Middle East base, Russia is there, the BRICs nations as you imagine, but Nigeria seems to be coming through very strongly at the moment as well,” she adds.” -CNN

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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