Podcast, Woman of the Month

LBW 040: Meet Chichi Nwoko, Producer, Media Entrepreneur, and Ladybrille Woman of the Month April 2016

Born in Dublin, Ireland to a career diplomat father who helped plant, at an early age, a deep love for Africa, Chichi Nwoko is the CEO of HEY, What’s ON?, a New York and Lagos based production, marketing and multi-media consulting firm. With insight into the mindset of viewers and extensive knowledge of the television landscape in Africa, ‘Hey, What’s ON?’ creates premium content squarely targeted at both viewers and advertisers.

A recipient of the 2016 Africa Magic Viewer’s Choice Awards for her role as a producer in the feature Film ‘Road To Yesterday,’ Nwoko is noted for her work with marketing and brand managers to provide expertise in TV formats, which enhance brand placement.

Her achievements have been recognized my numerous organizations and media, including Forbes Africa Magazine and The National Association of Black Female Executives in Music and Entertainment (NABFEME) in New York who named her as an “Executive to Watch”.

Nwoko is also the Executive Producer of ‘Kids Say The Dardnest Things’ in Nigeria, which is in its second season; and the founder of Dance Nation, an initiative established to help advance the Dance industry in Africa.

Prior to starting ‘HEY, What’s On?’ Nwoko worked with Optima Media Group (OMG) as the Deputy Director of International Sponsorship and Sales and Group’s Development Strategy. One of her major projects was Nigerian Idol, an exciting, groundbreaking venture that showcased Nigeria’s musical talent through the international syndicated media format. Nwoko was centrally responsible for setting up the structures and framework that would make the Nigerian Idol a marketable and profitable project; and her leadership created the environment for the show’s unprecedented success, attracting sponsors like Etisalat, Pepsi, Sony, Tom Tom, Royal Exchange and much more; and seamless relationship with Idols franchise holder, Fremantle Media.

Before joining OMG, Nwoko was part of the LIN television family for over 10 years; working as an Account Executive for WTNH-TV (ABC Television Affiliate) in New Haven, Connecticut. Prior to this appointment, she was a manager trainee at WAVY-TV (NBC Television Affiliate) and WVBT-TV (FOX Television Affiliate), both in Portsmouth, Virginia and WISH-TV (CBS Television Affiliate) in Indianapolis, Indiana.

Nwoko began her broadcast career as a consumer affairs intern with WUSA-TV (CBS Television Affiliate) in Washington, D.C. Nwoko, was also the Co-Publishing Partner of the Black Star News; a New York based investigative newspaper serving global markets with groundbreaking news from Africa and beyond. In her role as the Co-Publishing Partner, Nwoko was extremely instrumental in making sure that both the content and the appearance of the newspaper’s newsstand edition was on par with notable print media in New York City.

A graduate, with honors, from Columbia University, in New York City, with a Bachelors of Arts major in Political Science and a minor in African Studies, this award winning scholar continues to be recognized for her academic and professional accomplishments. Nwoko received the coveted Arthur Ross Foundation Scholarship for excellence in Political Science and was also named the Lin Television Scholar.

Nwoko has lived in Trinidad and Tobago, the Gambia, Mali, Nigeria and the USA. She is married to Ikechukwu Udeokoro and they have two super adorable sons.


  • Chichi’s overall personal philosophy.
  • Chichi’s personal background.
  • Chichi’s decision to move to Africa.
  • Chichi helming Nigerian Idol & other television projects.
  • Chichi winning an AMVCA Award for ‘Road to yesterday’ coproduced by Genevieve Nnaji & Chinny.
  • Chichi’s current projects and new role as a business owner.




Twitter: @uduaklaw

Website: www.msuduak.com


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Ladybrille Woman

A running feature for 12 years on Ladybrille.com, The ‘Ladybrille Woman of the Month’ celebrates women in business and leadership, who empower themselves and others through their contributions and actions in their local and international communities. In 2014, the feature expanded to include a podcast show. If you would like to nominate a woman to be celebrated, please email [email protected]

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