Business

Dimeji Alara, Style Mania Magazine Editor-in-Chief, Announces Resignation, Issues Press Statement

Dimeji Alara, a major fixture in Nigeria’s fashion industry and Editor-in-Chief of Style Mania Magazine has just announced his resignation from the two year old publication. He issued a statement to Ladybrille: “This is to officially announce my resignation as Editor in Chief of StyleMania Magazine. As from now on I will no longer be …

theFashionSpot Launches First Annual tFS Style Awards, ‘The Tiffies’

LOS ANGELES, CA – NOVEMBER  2013 — TotallyHer Media’s theFashionSpot (tFS) (www.thefashionspot.com), the web’s largest fashion-focused community and fashion editorial site, announced today the launch of the first annual tFS Style Awards, ‘The Tiffies’, recognizing exceptional contributions in the world of fashion. Voting begins today and continues through November 17th. theFashionSpot was inspired to start the …

Business

Lagos: Global Fashion Hotspot

“For the chief executive of the luxury etailer Luisavia-roma.com to attend Lagos Fashion Week, as he did last month, might have raised eyebrows a few years ago. Today, Andrea Panconesi is one of the city’s fashion scene’s most enthusiastic evangelists. “Lagos is the next important emerging economy,” he explains. “With the oil moving from the …

Business

Ladybrille® Fashion Business | My Dream for The Future of Africa’s Fashion Industry

LADYBRILLE – It is obvious that the age- long latent potentials, skills, ingenuity, hardwork and creativity of the African Fashion industry is rapidly seeping out for the world to see and also benefit from; many thanks to the memorable contributions of industry trailblazers and of course technology. As a result of these discoveries, a handful of …

Business

Ladybrille® Fashion Business | How to Use Sponsorship as a Powerful Marketing Tool for Your Fashion Brand

LADYBRILLE – Sponsorship is the fastest growing form of marketing in the world, especially among emerging designers, small and medium sized fashion retail companies. This shows there are unlimited opportunities for the African designer to consider potential sponsors as a means of expanding brand reach and visibility. Unlike a period when only large businesses could …