BREAKING NEWS: Toni Payne Adds Onyeka Onwenu, Legendary Music Icon, to Client List!

BREAKING NEWS/ LADYBRILLENIGERIA INDUSTRY MOVE EXCLUSIVE!  Toni Payne, CEO and owner of Toni Payne Cosmetics & Apparel, Toni Payne Concepts  and PR guru primarily responsible for the success of the international brand 9ice/Alapomeji records, has added a major heavy weight to her client roster. Nigeria’s Legendary music icon and international star Onyeka Onwenu is Toni Payne’s new client!

“It’s a great honor and privilege to be working with a legend and music Icon. We will do more than our best to serve our client and look forward to a long fruitful relationship with her,” said Toni Payne in an exclusive discussing her new client with Ladybrille “To say I’m beside myself with excitement about her current project is an understatement. We thank God and her for the opportunity to be a part of music history,” adds Payne.

Nigerians and lovers of world music can attest to the amazing and legendary global brand that is Onyeka Onwenu. “Onyeka has always won the admiration of many Nigerians since her musical hit One Love. And even when she staged protest at the gate of Nigerian television authority concerning artiste royalty fee many still applauded her bravery. She has maintained an excellent spirit in her career as a singer, journalist, actress and humanist. She started her early childhood education in Nigeria then moved over to the United States. She studied in the Wellesley College Massachusetts. In 1977-79 she was appointed a staff of the public information United Nations.

Through her music Onyeka, has enthused unparalleled patriotism, preached, peace, love and tolerance.She has Bagged such awards as the best pop artiste performing musicians association of Nigeria 1988 award, a certificate of appreciation from the United States Aid 1989, global media awards population institute award, Pan African arts and music awards.” (Online Nigeria)

Toni Payne has always been aggresive when it comes to marketing and promotions both of her businesses and that of her clients. Toni Payne Cosmetics under Toni’s PR management has received numerous press coverage from US and international media including media companies like Cosmopolitan, Lifestyle, OK  and Skin Inc. magazines.

In 2007, Toni Payne began managing an emerging and relatively unknown artist called Abolore Akande aka 9ice. From 2007-2008, Payne’s aggressive promotional efforts (Toni managed all PR for 9ice) and management ( Toni managed 9ice internationally only) helped amplify 9ice locally and subsequently propelled him on to the global limelight.   He has since  won numerous awards including the prestigious MOBO Awards. In 2008, 9ice was Nigeria’a chosen representative to perform at  Mandela’s 90th birthday party.

Toni Payne currently manages artists Zara and W4 while running her makeup empire.   Congratulations Toni Payne, LadybrilleNigeria salutes you!

Wait for me – Onyeka Onwenu & King Sunny Ade

One Love- Onyeka Onwenu

Onyeka’s influence transcends generations- Omawunmi Megbele performing Onyeka’s Ekwe

LadybrilleNigeria’s Industry Moves highlights moves made by Nigeria’s fashion industry professionals. If you have been promoted, starting a new business, rebranding, acquiring new businesses/clients and want to share your industry move, please e-mail us at [email protected]

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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  1. Obinna says:

    it cool and pls i will like to work with you and help me be a model be’cos i will luv to know more about model

  2. Well done Toni. Admire your drive and tenacity. Keep doing us proud

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