BBC Profiles Lisa Folawiyo Owner of Jewel by Lisa

“She is the founder and creative director of Jewel by Lisa, a brand that specialises in Ankara textiles, the vibrant wax-resist dyed fabrics characteristic of West Africa and widely used across the continent.

These clothes, originally based on traditional Indonesian batik and formerly known as Dutch wax, have been popular in Nigeria for generations.

“Our mothers, grandmothers and probably great-grandmothers have worn this fabric,” Ms Folawiyo told the BBC series African Dream.

But, as though they were not already bright enough, she decided to embellish them with beads, sequins and crystals, all sewn by hand, and the chic combination became an instant success.

“I can confidently say that Jewel by Lisa was the originator of the embellished Ankara which we see today everywhere,” the designer said.

“I have a huge clientele and I have been able to hire a showroom in New York, for instance, and from that showroom we have been able to be stocked in about two stores in New York. Also, I am stocked in a store in South Africa,” she added. . .”

Read and Listen to her on BBC.

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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