Banana Republic and the Council of Fashion Designers of America (CFDA) are excited to continue their partnership with the launch of a limited-edition capsule collection with artist and designer, Greg Lauren. The Greg Lauren for Banana Republic menswear collection debuts at select Banana Republic stores beginning December 2016.
The CFDA and Banana Republic first worked together for a special collaboration in Spring 2016, launching a women’s capsule collection created with New York-based design trio, Timo Weiland. For the second installment of their partnership, Banana Republic and the CFDA have teamed with Greg Lauren to debut a menswear collection that is designed, cut and sewn in Los Angeles. The capsule will include 16 pieces, which marry Lauren’s iconic, utilitarian style with Banana Republic’s classic American sportswear sensibility.
“Our partnership with Banana Republic has allowed two designers the opportunity to grow and expand their consumer and production capacities in ways that otherwise may not have been possible,” says Steven Kolb, President and Chief Executive Officer of the CFDA. “We are happy to be able to work with an iconic American brand like Banana Republic and look forward to debuting the Greg Lauren for Banana Republic collection this holiday.”
“We’re thrilled to continue our work with the CFDA to support emerging designers by helping them scale their business and broaden their visibility,” says Michael Anderson, Senior Vice President of Design, Banana Republic. “Greg is a true artist who puts his heart and soul into every piece he creates. We share a passion for the details and had a great time playing with ways to marry our signature styles through his artistic approach.”
The Greg Lauren for Banana Republic collection consists of a variety of unexpected essentials, including lounge pants in knit and wool; outerwear like a relaxed flight jacket, mixed media jackets, a luxe cashmere top coat; as well as a casual tuxedo jacket and pant with linen tuxedo shirt. The assortment also includes effortlessly cool layering pieces like a cotton sweatshirt and henley long-sleeve shirts. The capsule leverages Banana Republic base fabrics, like cotton twill, to offer a unique blend of Lauren’s craftsmanship with Banana Republic’s modern versatility and retails from $178 (select shirts) – $3,000 (cashmere overcoat).
“Banana Republic is an iconic American retailer and I’m excited to be collaborating with them as I continue to expand my business,” says Lauren. “This collaboration is helping me explore new ways to extend my production capacity and test new ways of working while still maintaining a very hands-on approach to my craft.”
The collection will launch at select Banana Republic retail locations December 6, 2016.
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.
