African designers are joining their American and European counterparts in embracing fashion films as an effective tool for marketing and promoting their designs. In South Africa, Black Coffee debuts its first ever fashion film. In Nigeria, Obsidian Control set the pace last year launching the country’s first ever fashion film. This was followed closely by Jewel by Lisa. We already predict even more fashion films from the industry in 2011. In the meantime, check out the three coming out of Africa so far.
Jewel by Lisa