“Yvonne Ndawana-Watadza launched the label Alpha Rose in 2006.The label specialises in women’s ready to wear, couture and bridal.
Alpha Rose design aesthetic is contemporary, feminine with a sophisticated elegance. Each piece is a celebration of womanhood.
Inspiration for the collections is drawn from the beautiful side of nature, the designer’s heritage, encounters with various cultures and occasional influences from previous fashion eras. Pieces from the collections are therefore a translation of diverse cultures, a love for textiles infused with the designer’s African heritage.
Yvonne graduated from the Clothing Industry Technical Institute with a Diploma in Fashion Design. From years spent working in the clothing Industry in various roles including designing, fashion marketing, lecturing and being Group Quality Assurance manager for the biggest retail chain in her country Yvonne gained valuable experience which has enabled her to run her growing fashion brand.
Yvonne continues to develop as a designer, and to expand her brand to make a notable impact on fashion in her home country Zimbabwe and abroad. With numerous regional and International shows lined up in 2012, Yvonne Ndawana-Watadza is a designer to watch out for.” – Bio culled from Alpha Rose website.
Photocredit: Simon Deiner/SDR Photo
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.
