“Earliest memories of Versace 80’s madness is what inspired Tsemaye from anearly age to decide that he wanted to dress women and even ‘the world’ in his ownirreverently glamorous aesthetic!
Tsemaye graduated from Kingston University London in 2004 after completing an internship with John Richmond. A signature style of un-abashed glamour, meticulous cut and attention to detail techniques developed from creating his graduating collection. Spending time at Burberry as a Personal Shopping specialist allowed Tsemaye the opportunity to handle final product ranges and interact with the clients developing an understanding and sound background within the Luxury goods market.
Gaining a position on the design team at Stella McCartney in 2004, he went on to develop his design skills focusing on tailoring and creating a fully marketable collection. He joined the business at the crucial moment and was in a pivotal position to observe the beginnings of a global luxury brand.
Tsemaye Binitie (Shey-ma-yeh Bee-nee-tee-ay) launched his namesake label in 2010. It is a contemporary fashion label characterised by exquisite clothing encapsulating a love of luxury and innovative design. Meticulous cut, indulgent fabrics and sartorial construction permeates the delivery of sharp, refined and timeless pieces. Featuring dynamic, draped and body conscious silhouettes with a deep desire to communicate a new sense of elegance and a modern glamour.
The ideal woman will be a modern icon of strength, beauty and glamour. The collections will appeal to her as she has a strong understanding of self, she will appreciate the complex hidden details behind the simplicity of the pieces. . .
The label has been chosen by award winning Arise Magazine to show during S/S 12 collection at the Arise Magazine show New York fashion week in September 2011.”
Photocredit: Kola Oshalusi
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.
