Enjoy our curated African designer luxury brand, Avant, and their latest collection from the just completed Mercedes Benz Fashion Week Joburg 2012.
“This dynamic brand is powered by design duo Lauren du Plessis and Bailey Alison, both LISOF graduates.
The collection is graphic, boxy, linear, uncomplicated and clean and was created within the constraints of clean, simple, neat lines with hints of tailored components, as well as a generous helping of form and shape suggesting a futuristic influence. This design is undoubtedly a juxtaposition of definite form and shape within the loose confines of drapery. Superb attention is paid to fit and finishes, with fringing and fitted displaying predominantly in the collection.
Avant’s current focus on the young female trendsetter is just the starting block for these two designers, never failing to live up to their principle of pushing the boundaries. The brand intends expanding into menswear in the near future.”
Photocredit: Simon Deiner/SDR Photo
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.
